So, here is the update with pics of the premier of Active Ride Shop’s Drop Sneakers Not Bombs, Long beach grand opening. Right as I arrived at Active, there was already a line of people around the backside of the building. You wanted to see those fresh sneakers so bad, couldn’t wait.. Of the participating brands it was: Emerica, Es, Vans, Lakai, DVS,DC, and Nike. Definitely think Emerica and DC took the cake for the fresh sneakers they put up along with Active for the event. The fine folks at Active put part of the proceeds to the Invisible Children movement. And Remember, for the full story on Active’s DSNB visit DropSneakersNotBombs.com.
Pulling up to the store getting prep’d

The front door line


Security was in full force once I got inside.. not really

Time to check all the fresh dogs. Es Accel TT’s

Some mean Emerica/Altamont collabs. ARslim’s and Reynolds 3’s



DVS has 9 too many Daewon’s, because the 10th is the only one you should pick up.

Here are a couple kicks that weren’t on the spot but I thought you should see them. DC again with these Laker tributes.

Lakai light bright’s. Not really what they’re called, but hey..look at them. Dope


MJ’s

Supra and their high top madness. This is the Skytop.

P-Rod payed a visit

Obey. This is an image up on the wall about 10×6. courtesy of Shepard Fairy

Hard at work at the skate counter.

Colorful threads. It’s the now.

Helping keep the store alive.. Line up and cash out.

The beautiful, DJ Tina T, reckin’ the spot with some tunes.